Interactive Solutions

Brand and Corporate Visual Identity

Brand or logo is a name, term, sign, symbol or a combination of them designed to identify products and services of a business and to differentiate them from other businesses.

Corporate identity involves a company’s logo and a design personality. A corporate visual identity expresses the values and ambitions of an organisation following a guideline. These guidelines govern how the identity is applied including colour palettes, typefaces, page layouts and other such methods of brand recognition across all physical manifestations of the brand. These guidelines are usually formulated into a book called Brand Guidelines. The corporate identity is usually visibly manifested by way of branding.

It is vitally important for any serious corporation that wishes to be successful to create and protect a strong corporate brand identity.

Have you thought about what is working in your current brand identity and what isn’t?
Our services include brand redesign or logo modification, new logo development and corporate visual identity development.

The basic corporate visual identity package includes the logo, business card, personalised business letter, personalised business envelope, email signature design and the brand guideline showing the best practices for logo application, corporate font type and any other design style that has been developed for the corporate identity. Starting from $1660.

If you need to develop a stronger brand identity please contact us or click here to see some of the logos we designed.

Online Branding

Branding is a combination of ideas, beliefs, and loyalty that people share about a product or company. Successful corporate branding is all about establishing a long-term vision for a company and crafting the company’s operations to meet that objective. Branding serves to create credibility and to gain the trust of the users through understanding cultural and market trends. Integrating your brand strategies through your company at every point of public contact you can reinforce your message. When you have an effective, memorable brand and use powerful Internet tools like a business blog to reinforce your message, you can get big results.

Why is it important to worry about these kinds of things? Because a strong corporate brand adds depth and value to a company’s product or services.

A strong visual brand will:

Deliver the message clearly
Confirm your credibility
Generate sales
Separate you from your competition
Spark a trend
Create user loyalty

Do you know what your competition is doing with their brand identity? If you would like to better position yours and make your brand come alive contact us or click here to see some of the online branding work we have developed.

Websites

We design and develop communication throughout the website by offering innovative technology and a unique design. It is evident the web design and technical aspects of the web site require highly skilled conceptualising to make the online strategy a success. Below is a list of some of the website solutions we offer:

Information Only
Business Portfolio
Blog
Ecommerce
Online Services
Live Information
Online Surveys

We also offer design and implementation of Wordpress and Joomla CMS themes as well as the ability of managing updates on your own website.

If you need more information please contact us or click here to see some of the websites we designed.

Information Architecture (IA)

Information Architecture is the ability to organise the website content to function so the user will navigate and find everything he/she is looking for in a small number of clicks. If customers can’t find the product they are interested in, it can cause a significant impact on your potential revenue. For a website to be successful it is very important to have its information grouped correctly and provide easy, user friendly links to follow navigation between the pages. An effective information architecture comes from understanding business objectives and constraints, the content, and the requirements of the people that will use the site.

If you have a website that does not function well or need to develop a new one please contact us or click here to see some of the Information Architecture (IA) work we have done.

Microsites

A Microsite is a group of pages or a single page that is developed to reinforce a marketing message about a promotion, product or service. The microsite's main landing page will most likely have its own domain name or subdomain. Often, microsites will be used for editorial purposes by a commercial business to add editorial value. An example is when a shop that sells cakes and chocolates develop a microsite about Easter driving product sales and adding value to the site's visitors for branding purposes.

If you need more information please contact us or click here to see some of the microsites we have designed.

Email Marketing

Email marketing is one of the best and most powerful ways of marketing online. Email is an excellent tool for building a relationship with your customers. Once you've developed an email list, you can send your marketing message directly to people who have already indicated some interest in your products or services. To build your email list you can simply have an area in your website asking people to leave their email address for future promotions or by making an online campaign to capture their email. Managing your relationship with your clients is very important as businesses are all about their clients. Customer relationship management (CRM) helps create client loyalty by obtaining and keeping customers satisfied.

Our services include email list capture and maintenance, email design, sending, post-send statistics and CRM. If you need more information please contact us or click here to see some of our email marketing work.

Newsletter is an email that businesses send out regularly to their email list providing these potential customers with news updates about the company, products or services, tips, upcoming events and/or special offers. It also reminds them that your business exists and that maybe it's time for another visit. To build your email list you can simply have an area in your website asking people to sign up for your newsletter.

Our services include email list capture and maintenance, newsletter design, sending and post-send statistics. If you need more information please contact us or click here to see some of our newsletter work.

Online Advertisement

Advertising online can attract more people to your website, increase customers for your business, and enhance branding of your company and products.

Examples of advertisement include:

Online banners/Rich media ads
Search engine ads in result pages
SEO
Social network advertisement
Online classified advertisement
Network advertisement
Email marketing

If you need more information please contact us or click here to see some of the online banners we designed.

Search Engine Optimisation (SEO)

What’s the point of having a website if it can’t be found?

Search Engine Optimisation (SEO) will help to direct targeted traffic towards your website. It involves the customisation of your website to search engine websites such as Google, Bing and Yahoo to be able to read your website content and keep this information in their servers. It also involves an ongoing marketing strategy to make your website be more relevant in this category than competitors websites when listed on the search engine pages. We utilise social media tools like podcasts, forums, blogs and social networks to increase our client’s brand awareness.

If you need more information please contact us or click here to see some of the SEO work we have developed.