Portfolio
Brand and Corporate Visual Identity
Online Health Portfolio is an online service that allows you to record and monitor your health in a secure, convenient and accessible manner.
When designing a logo for the health industry we have to be careful not to design something that reminds them that they could be sick. So, in this case it was designed as a healthy and happy person icon to represent this business.
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Melbourne for Kids is an online Kids Activity Guide for parents with children that live in the Melbourne metropolitan area.
The word Kids was designed to look like wooden toys that kids play with when they are little. Also once this website is developed for other cities around Australia the Melbourne word can be easily replaced and the logo will still have the same look and feel.
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Online Branding
Vegemite
Industry: Food and Beverage
Campaign: Vegemite 75th Anniversary
Appeal: Register the code that was under the vegemite jar lid at the website for a chance to win prizes.
Design Concept: to highlight this special
event, Renata designed this microsite
using the gold colour effect
through the whole site.
Technology: this microsite was developed in flash. Google maps were used to access the blog.
Award: APMA - Best Branding Building Campaign 2009, read more.
Design: Renata Fortes
Planning and Development: Wunderman
View microsite screenshot
Kraft
Industry: Food and Beverage
Campaign: Member Get Member
Appeal: Win
a $1000 dinner for 6 by commenting on Kraft recipes and collecting points
for it.
Design Concept: this microsite design has the top image expressing the feeling of the campaign and the call to action. On the bottom of the page where visitors interact with the content, the images used on the design show the recipe ingredients. So, for each new recipe a new background was designed differently. A few images have been photographed by Renata Fortes and others have been purchased from istockphoto.
Technology: website developed in Ajax. It was very interactive and the page didn't need to reload to show hidden content.
Design: Renata Fortes
Planning and Development: Wunderman
View microsite screenshot
Websites
Massi Property Solutions
Industry: Property Development
Website: Business Portfolio
Design Concept: the visual concept developed for this website was based on the design of an architect plan.
Technology: animations on the home page were developed to work in all different plataforms such as mobile phones, pc and mac. This website has a CMS.
Design and Planning: Renata Fortes
Development: Angel Web Designs
View website screenshot
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Online Health Portfolio
Industry: Health
Website: Online Services
Design Concept: using light tones of blue and green, these calming colours created a very clean and elegant design bringing a peaceful feeling to talk about health.
Design: Renata Fortes
Development: Elevate Mobile
View website screenshot
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Information Architecture (IA)
The Dogs
Industry: Dog Racing
Website: Live Information
Art Direction and IA: Renata Fortes
Planning and Development: SMART
Maintenance and Development: Angel Web Designs
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Microsites
AMP
Industry: Finance
Microsite: Apply now to receive a $50 voucher
Design and HTML: Renata Fortes
Development and Planning: Cubed Communications
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Disney
Industry: Movies
Microsite: Narnia Prince Caspian Online Game
Level Scene Background Design: Renata Fortes
Development and Planning: WeAreDigital
View game background
Play game
Disney
Industry: Movies
Microsite: Wall-e Online Game
Game Container Design: Renata Fortes
Development and Planning: WeAreDigital
View microsite screenshot
Email Marketing
EDMs were designed and developed by Renata Fortes when working at Wunderman.
Newsletter
Haymes Paint
Industry: Building
Newsletter: Architects newsletter template design
Design Concept: Long emails are not always welcome so this newsletter has a short preview sent by email that architects click to see more information in the full version. As it is a template
and the Haymes image is about their paint colours, the top image which is the main
article defines the eDM background colour. Now, Haymes can explore their variety
of paint colours in each email using a different colour background.
Design and Concept: Renata Fortes
Planning and Development: Wilson Everard
View email version
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Online Advertisement
Medibank Private
Industry: Health Insurance
Online Banner: Branding
Design and Flash animation: Renata Fortes
Planning: George Patterson Y&R
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Origin Energy
Industry: Utilities and Energy Industry
Online Banner: Network advertisement
Design and Flash animation: Renata Fortes
Planning: Wunderman
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AMP
Industry: Finance
Online Banner: Branding
Design and Flash animation: Renata Fortes
Planning: Cubed Communications
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AMP
Industry: Finance
Campaign: Apply now to receive a $50 voucher linking to a microsite
Online Banner: Network advertisement
Design and Flash animation: Renata Fortes
Planning: Cubed Communications
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Mini
Industry: Automotive
Campaign: Request a brochure
Online Banner: Network advertisement
Design and Flash animation: Renata Fortes
Planning: VI - Visual Identity Pty Ltd
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Search Engine Optimisation (SEO)
PH Global Distribution
Industry: Distribution and Logistics
Website: Information Only
SEO: With an ongoing SEO strategy within 6 months, the PH Global Distribution website was listed on the first page of google with the main keyword requested by the client. For the last year this website has been the first link listed on various search engine websites with the keyword "phone book distribution" increasing the number of daily visits dramatically.
Design, SEO, Planning and Development: Renata Fortes
Check search with the keyword "Phone Book Distribution"
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