About Melbourne for Kids

Our mission

Melbourne for Kids is an online Kids Activity Guide for parents and kids who live or intend to visit Melbourne. We aim to help parents to get inspired and be creative in finding things to do to entertain their kids so the main focus of this website is to be number one in providing kids activity information that are hosted in and around Melbourne.

Target audience

The internet is often used by parents and kids to search for activities and events in and around Melbourne. Melbourne for Kids is well positioned in Google, Yahoo and Bing search engines which means it is easy to find on the internet.

Melbourne for kids targets people who live in or around Melbourne and also people who intend to visit the city. The website is targeted towards parents aged from 20 to 45 years old with kids between 0 to 12 years. Melbourne for kids has an encouraging amount of users and is growing rapidly! Users are also returning to the website and spending time browsing the activity guide! For more information on exact hits and time spent on the website please contact us.

Our Background

Melbourne for Kids was founded in 2009. It is a creation of Renata Fortes. Renata is a creative person who has worked in the online marketing and advertising world since 1998. She decided to develop this website because she found that Mums and Dads needed some help to find things to do to entertain their kids. As well as this, it would help all young parents to be inspired in finding things to do with their family.

With extensive internet experience Renata developed a competitor analysis for this project and she found that there was no user-friendly websites that displayed kids activities in Melbourne. So for this narrow niche she developed a concept where with only three clicks visitors can find many child friendly activities. This concept makes the Melbourne for Kids website a quick and easy tool to use.

We hope you enjoy the site!

Keep in touch,
Melbourne for Kids – Your Online Activity Guide